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For the last few years, a local sports club has run an outdoor music festival on the last weekend in August.
This year, for the first time ever, they invested in a large marquee tent, so the stage and the audience would be kept dry if the weather let them down.
And it was the right decision.
Unlike previous years, the weather was quite wet this weekend.
And yet, attendance at the festival was higher than it has ever been.
What has this got do to with cybersecurity?
Don’t wait for the weather to change before you protect your clients.
Because your investment will make you far more appealing to your prospects too.