Cybersecurity for Small Firms Selling to Large Clients


I work with small B2B firms that want to prove to their clients and prospects that they are managing cybersecurity risk like a pro.

I help the business owner, CEO or the person responsible for IT who is under pressure to:

  • Understand the real cybersecurity risks to their organisation
  • Identify the steps they can take to manage the risks, and
  • Prove to their clients and prospects that they are not a risk.

I focus on providing plain English explanations of the most likely threats to their firm, the pragmatic steps you can take to reduce the risk of a cybersecurity attack, and the ways they can prove to their clients and prospects that they are not a risk.

When can I help?

I may be a good fit if you are frustrated by:

  • Lack of clarity – You read a lot about cybersecurity threats and attacks, but you don’t know what you should be focused on.
  • Lack of confidence – You are very concerned about an attack on your business – Because of the immediate financial loss, the medium term cleanup cost, and the longer term reputational cost. 
  • Lack of answers – You struggle to provide coherent answers when your clients or prospects ask you to prove that you are not a risk to them.
  • Lacks of wins – You have a nagging feeling that you are not converting prospects into paying clients because they perceive you as a risk. You are losing out to bigger competitors because they are perceived as ‘safer’. 
  • Lack of solutions – You are unable to find a way to solve this in a pragmatic way. You don’t have the expertise to do it all in-house, but you also don’t have the desire to engage a fleet of consultants to flood you with pre-packed presentations and graphs.

Who am I?

Sam Glynn

I am Sam Glynn. I have worked in the world of Corporate IT for almost 25 years.

I worked in various IT management roles in the financial services industry for 15 years. I established Code in Motion in 2012 to provide independent IT, cybersecurity and data protection advice to large regulated financial services firms.

Using this experience, I now help small firms to win business from large clients by proactively addressing the reasons why large clients can be reluctant to sign on the dotted line.

Alongside my IT qualifications and experience, I am also a qualified data protection officer.

LinkedIn can tell you more.


Am I the solution for you?

You perceive yourself as a solution. They perceive you as a risk.

Your firm may be the best solution to a particular problem in a large firm.

But there are many people in the large firm that perceive you as a risk.

I use my experience of working with large firms to help you to address this perception.

You need provable security. 

Every business needs to take pragmatic steps to protect itself against the most likely cybersecurity threats.

However, if you sell to large firms, you need to do more.

Large clients and prospects will see you as a risk to their security unless you can prove that you have taken reasonable steps to manage the risk.

I will help you to manage the risk. More importantly, I will show you how to prove it.    

‘Good Enough’ is good enough.

Businesses seldom benefit from perfect solutions – They take too long and cost too much.

[Good enough] is usually good enough. 

My guidance is pragmatic, and tailored to the concerns and resources of your business, and the expectations of your clients and prospects.

It is ‘me’, not ‘we’.

If you are comfortable working with a Big Four consultancy firm, I am not for you.

I do not have a bench of junior associates.

I have many trusted and experienced 3rd parties who I can call on if we need their specific skills.

But if you choose to work with me, it will be me.

You will be paying for my experience, not funding my education.

I understand technology but I communicate in plain English.

I don’t use all of the latest techie terminology in an effort to prove my knowledge. I can go down that rabbit-hole when necessary.

I use plain English to help you understand what it takes to defend your business like a pro.